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Incepted in May 2016, Propurban Advisory Services Private Limited (Formerly known as Bluering Realtech Pvt Ltd.) is the brainchild of Mir Jaffer Ali, a former banker with international experience.

Founded with a vision to address the existing concerns in the real estate sector, PropUrban is an online-to-offline (O2O) platform dealing in commercial and residential properties. With real-time data as its core strength, the company has a strong research and advisory wing to help clients make informed property decisions. Based out of Bangalore, it helps to showcase, search and transact real estate business by individuals and institutional sellers to global investors and end-users.

By leveraging emerging technology and analytics, the company envisions to create a world-class platform of highest standards and become a one-stop solution for anything that is ‘real estate’. It endeavours to become the most preferred online realty network by simply following the ‘real’ ethics of business and, thereby, building a lasting experience for its customers through innovation, technology and professionalism. aggregates and showcases real estate properties listed by individuals and institutional sellers to global investors and end-users. It is also an ideal platform for industry service providers and vendors to showcase their products and solutions, thereby, being a single-point transaction-enabler for the global real estate industry.

PropUrban provides services such as Primary Sales, Secondary Sales, Expat Leasing, Joint Developments, Land Services (transactions of large areas of land), Industrial & Warehousing Services and assisting in the process of getting Home Loans. It is innovative, flexible, entrepreneurial and aggressive in its business approach.

The company’s business strategy is to target the NRIs and other investors looking at cross-border investments through its Dubai and London offices; like hand-holding an investor in London looking to invest in Middle East markets and vice versa. As a global advisory firm, it is also targeting to assist clients and sell UK inventory to Indian clients which will yield higher ROI. Additionally, with several Indians working in GCC and other countries it presents a huge opportunity to tap such clients who are looking to invest within India.

Typically, about 35-40 per cent of the investment portfolio of HNI/UHNI comprises of real estate. Realising the immense potential that the asset management & wealth advisory market holds, PropUrban is also trying to assist its HNI/UHNI clients by providing transaction advisory along with property management solutions.

To further leverage the market demand, the company has also ventured into Property and Rental Management Services (PRMS). Under this model, it aims to provide hassle-free property portfolio management to its esteemed clients and give them end-to-end solutions including maintenance, repair, and tenant management.

Further, its partnership with experienced and trusted associates enables it to maximise its reach even beyond boundaries. The company has also set foot in international markets like Dubai and London, where it assists in overseas purchase/sale as well as showcases local projects.

Headquartered in Bangalore, the company has operational offices in Chennai, Hyderabad, Pune, Kochi, Dubai and London. A bootstrapped venture, PropUrban is aggressively looking to expand its footprint in over 40 cities globally. In FY 2017-18, the company aims to open 18 offices across 12 countries and about 22 offices within India.

By 2017-end, the company will extend its reach to four new international markets including Singapore, Hong Kong, New York and Vancouver; and three local markets namely MMR, Ahmedabad and Delhi-NCR.

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